Creative Agility

A very well written article outlining how the Agile project development process can be applied to a creative department. One issue in particular that resonated with me was how to create a process that can produce repeatable results yet allow for some autonomy and creativity.

Process is Evil

"A major barrier to improving the process of creating assets is the aversion to process that many artists feel. Artists often view the creative process as an organic thing that cannot be analyzed, dissected, or reduced to a set of defined practices without killing it. As a result, they see methodologies as cold instruments from a mechanistic world that is at odds with an artist's goal to capture and express beauty. Experiences with managers who don't understand this mindset have further validated this feeling.

Overcoming this aversion to process requires an understanding of the role of process itself. 

For the whole article click here.